The Law Firm Marketing Summit | Virtual Event | 13 October 2020
October 13, 2020 @ 10:00 - 20:00 UTC+2
The Law Firm Marketing Summit, established as the leading European forum for senior business development and marketing professionals in the legal industry, now enters its 5th year – for the first time as a virtual event.
The Summit unites like-minded colleagues to explore the biggest challenges facing law firms in an increasingly complex and competitive business environment.
And this year the challenges are like none seen before.
With law firms under more pressure than ever in these difficult times, managing partners are having to rethink their strategy amidst the Covid crisis. Priorities are shifting, budgets are being revised and marketing and business development executives are having to chart a path through this fast-moving crisis.
This year’s Law Firm Marketing Summit will address how to emerge from the pandemic in a stronger position whilst helping the firm retain clients and build new relationships. With technology now driving law firm performance and interactions, how can BD and Marketing professionals influence core strategy and add value to the bottom line? The event will bring managing partners, clients and peers together to discuss what success looks like in this challenging environment.
Some of the topics will include:
- The managing partners’ perspective: Defining strategy
- How to Pivot Your Marketing Strategy When Priorities Shift
- Building your business during a crisis: Are we developing or destroying our most valued relationships?
- Changing client priorities: How to become and remain a trusted advisor
- Influencing within your firm – How to keep marketing and BD on the firm’s agenda
- Prioritising when budgets are slashed
- The technology revolution – Assessing solutions
- Regional networking Insights – Europe, Africa, North America, Latin America, Asia
Get an opportunity to talk to experts and your peers across the world on how they are dealing with COVID challenges and what lies ahead for MBD professionals.